"Can the Creative Process Be Defined?"

This lesson is part of the following series:

BOE® Career in Entertainment Series (21 lessons, $168.30)
BOE® Producer's Series (10 lessons, $71.28)
BOE© Collegiate Courseware Bundle - Winter 2013 (10 lessons, $44.55)

Peter Schneider is the Tony Award winning producer of THE LION KING on Broadway. During his 17 year career at The Walt Disney Company, Mr. Schneider was President of Feature Animation and Chairman of The Walt Disney Studios. In this remarkable presentation, Peter asks, "can the creative process be defined?"

Well, in a word, “No”.   But as in that old adage—“Money can’t buy happiness but it can buy the context in which it is most likely to occur”—we can create an environment in which creativity can thrive.  Peter guides us through the various steps which have most often led to artistic success, including: breaking the rules, marrying the experimental with the proven, and unleashing through strategic thinking the “happy accidents” that are at the heart of the creative process. While budgets, ROI, and marketing are important adjuncts, Schneider explores both the fundamentals and the ad-hoc thinking which, in fact, merge the business and artistic spheres.

You'll meet Howard Ashman, Alan Menken, Glen Keene, Ron Clements, John Musker and others responsible for the artistic triumph of THE LITTLE MERMAID as Peter breaks down the creative process into what he believes are the six essential ingredients for success.

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• BOE-Can_the_Creative_Process_Be_Defined___Presentation_.pdf

The Business of Entertainment LLC (BOE) is an educational courseware production company focused on the media and entertainment industry. With headquarters near Hollywood in Burbank, California, BOE produces lecture and networking events where media students and independent producers interact with studio executives, post production and production practitioners who conduct the business of show business.

The business of show business is learned on the job because there's no easy access to the execs who run the industry. We believe your career begins NOW, not 10 years from now, so we've designed our courseware to you insights from industry insiders TODAY and ON-DEMAND.

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